Americans have a propensity for incredible generosity following major disasters. Over the past week, this has been evident in the country's response to Japan's recent earthquake, tsunami and nuclear crisis. According to the Pew Internet and American Life Project, 21 percent of Americans say they have made a contribution to an organization working to provide relief in Japan.
Of note, the use of digital mechanisms for giving has seen a substantial rise in this most recent wave of charitable giving. Pew found that adults under 40 were just as likely to give money via digital technologies like websites, text messages or emails as they were to give via traditional means like mail or phone.
In contrast, Pew found that only 5 percent of the same age group donated money after the 2005 tsunami in Asia, and only 20 percent of them gave through digital technologies.
This is good news for organizations looking to increase their giving, and signals the opportunity to invest in technological platforms that make giving easy.
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