The divide between editorial and advertising has long been staunchly guarded among media news rooms across the country. However, the line may be less clear for readers and users who interact with some media content.
Washington Post, for example, sometimes offers readers a 30 minute "Live Q&A" chat on an issue with a reporter or with an expert spokesperson of interest. These are classified as editorial content. However, organizations can also pay for Washington Post to host similar sessions with readers. These are classified as advertisements.
Perhaps the line has always been blurry for readers. After all, the paid live chat sessions are similar in nature to advertorials. But I've observed that the blurry paid content is increasingly moving online, where it can sometimes be harder for readers/users to tell the difference.
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