I've known for a long time that facebook is capable of some serious micro-targeting. At times, I've found myself to be a "victim" of this brilliant tool. When I was single, I had to ignore the perpetual online dating ads, and now that I'm engaged I am constantly targeted to click for wedding planners, fad diets and dream dresses. I have also been on the other side, employing targeted facebook ads based on political leanings to further clients' advocacy goals. But, I've never actually administered an ad on my own. So this week's assignment was quite intriguing.
For class this week, we were assigned to find out more about facebook ads by experimenting with the tools ourselves. I have a strong interest in health policy, and I'm a native Oregonian. So, I created an ad targeting Oregon small business owners between 30-65, to educate them about the benefits of health reform. I borrowed content from the Organizing for America site (thanks, President Obama!) and created a facebook ad that would link directly to the pertinent information.
Here's how it turned out:
I knew facebook ads were inexpensive. For just $50/day, I could reach a few thousand of my target audience with ads designed just for them. The biggest surprise to me was how simple it is to do this! Facebook is so well-designed, all you have to do is play around with drop down menus and characteristics until you land on an appropriate profile for targets that falls within the budget. Easy. Even my mother could probably figure it out.
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