Friday, February 11, 2011

A shift for online news sources?

Politico came into the office today, to present their latest product, PoliticoPro, which launched this week.

I'm intrigued by the product because it would provide more depth of news coverage for my primary issue area -- health policy (they also offer it for energy and tech -- and may expand in the future). They've hired talented reporters and promise the convenience of mobile viewing.

However...a subscription is $1,000 per person ($2500 for the first one within an organization).

I appreciate the fact that if they're going to invest in in-depth, niche coverage, they need a source of funding to pay for it. But it also worries me to see a shift in online news sources, where the best content is "behind the curtain" of an expensive subscription.

I have become so accustomed to finding the information I need online for free. But I wonder if we're on the verge of news's equivalent of the shift from Napster to iTunes.

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